Xal Digital is accelerating its expansion in Mexico and Latin America with a strategy focused on innovation, local talent, and cloud technology. The Mexican company seeks to consolidate its presence in the main business centers of the region and accompany firms of all sizes in their digital transformation process, says the CEO and founder of the startup, Denis Génova Sanjuán.
The Mexican startup offers comprehensive digital solutions that encompass generative artificial intelligence, IoT, cloud migration, data analytics and customer experience. All under an end-to-end approach that transforms information into strategic decisions. With Denis’ vision, the company consolidates its position as one of the main drivers of digital transformation in Mexico and Latin America.
The joint work with Amazon Web Services (AWS) has been key in its development. In 2021 and 2022, Xal Digital received the Rising Star Partner award, which recognizes its commitment to the success of its customers. Thanks to this alliance, the company can develop customized solutions that accompany organizations from the planning to the final implementation of their technology projects.
Innovation is at the core of its business model. Xal Digital understands digital transformation as a continuous process, not as a specific goal. That is why it constantly incorporates new technologies that anticipate market needs and strengthen the competitiveness of companies, explained Génova Sanjuán.
“Our first projects taught us that technology cannot be implemented without a deep understanding of the business. Each company has different needs: for some, the challenge is to reduce downtime in manufacturing; for others, to improve demand forecasting or to strengthen the customer experience,” said the startup’s CEO.
AWS adoption in Latin America
The immediate goal of Xal Digital in Mexico is to boost the adoption of AWS Mexico in the region, making it easier for more companies to migrate and manage their information in the cloud in a close, efficient and secure way. This commitment seeks to strengthen the national digital ecosystem and improve the competitiveness of companies that rely on solutions based on this platform.
In the medium term, the company will expand its portfolio of solutions on AWS and will strengthen the training of local talent. The goal is to form highly specialized teams that consolidate the company’s operation and contribute to the technological growth of the region, explained the executive.
In the long term, Xal Digital plans to position itself as a Latin American company of reference. To achieve this, it plans to open offices in more countries and develop global projects managed from Latin America. The startup is already exploring opportunities to expand into key markets, such as Colombia, Chile, Guatemala, the United States and Spain.
“We want Xal Digital to be recognized not only as a technology provider, but also as a driver of innovation and business growth, generating impact in key sectors such as manufacturing, retail, financial services, logistics and more,” the founder told Contxto.
Sound finances for sustained growth
Since its founding in 2017 by Denis Genova, Xal Digital has maintained sustained growth thanks to a solid operation, healthy finances, and a strategy of constant reinvestment. This approach has allowed it to scale in an orderly and sustainable manner, without compromising long-term profitability.
Its model has produced concrete results: 34.5% annual growth over the last three years and projected revenues of US$21 million in 2025. These figures confirm the soundness of the expansion plan and the efficiency of the operating approach.
The company maintains a strategic focus that prioritizes responsible growth. It optimizes operational processes, carefully evaluates each investment, and diversifies its revenue sources to reduce risks. In addition, it sets quarterly targets that balance growth and profitability, ensuring a financially sound operation as it continues to expand.
